Posts by Michal

Writing for people or for Google?

Writing for people or for Google?

If I write for people, Google won't find me, and if I write for Google people won't like me. Right? Wrong! There's a way to write effectively for both people and search engines. The rule of thumb is to write to people first, then tweak for search engines.

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Be original and creative!

Be original and creative!

They used to say that if you're not online you don't exist. Today, being online is not enough. You must also stand out and be original in order to attract new customers and engage them enough to stick around. Unless of-course you have NO competition out there.

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Converting words to sales

Converting words to sales

If your marketing content isn't bringing in new business, it's simply not doing its job. But, instead of firing it, improve it! Make it interesting and engaging, give your readers valuable information and make them feel that you understand their needs. You have 29 seconds. Go!

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